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Digital Marketing Specialist

Posted On :December 20, 2017 by Gravity Care


Job Description:

The Digital Manager will be responsible for developing, establishing, and implementing a creative marketing, digital/social media, public relations, and communication strategy that supports aggressive company growth and creates a strong brand awareness and reputation in the Home Care community.

Gravity Care is a modern Home Care Service company that is reinventing the way Caregiving families and Caregivers plan, by leveraging the power of mobile conversations and smart analytics and leading to multiples of services.

About this role:

This position reports directly to the company Founder & CEO, along with giving full internal support to the Growth, Product, Operations & Support team and their efforts – Industry Home Care.

The ideal candidate has gained experience and achieved success in a large company setting, but is now looking for an opportunity to showcase his or her creativity and skills to make a stronger impact and accomplish greater results as a leader in a high growth entrepreneurial environment.

Implement strategy and tactics of company marketing, digital/social media, public relations, and communication to the community.

Develop and execute Home Care marketing plan for each quarter based on company goals

Develop and Manage SEO campaign.

Accountable for all public relations activities and communication with media outlets

Develop press releases for all notable occurrences and news stories and submit them to proper media contacts

Establish and maintain relationships with media contacts in the community.

Develop and edit all marketing materials including print advertising and digital marketing.

Responsible for creating content and distribution of company newsletter.

Work closely with Sales Managers to offer marketing support.

Establish new clever ways to reach out to clients and referral sources.

Responsible for managing social media including, Website, Facebook, Twitter, LinkedIn and Google Plus.

Establish new ways to reach out to prospective clients and maintain relationships with current clients including new ways for client appreciation.

Evaluate competitor data and market conditions.


** The job requires experience in using the Gravity Care App

Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

Bachelor’s degree in Business, emphasis in Human Resources Management preferred or equivalent experience.

Excellent verbal and written communication skills.

Customer service skills.

Excellent working knowledge of background check process and regulations is strongly preferred.

All your information will be kept confidential according to EEO guidelines.

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